ABSTRACT This article examined the consumption of Korean television drama by US viewers of Netflix. Specifically, it analyzed Korean drama reviews in Netflix and found that these viewers engaged with Korean dramas by emphasizing affective consumption that tied to identifying the substance of love themes. These viewers showed a high degree of emotional involvement in portrayed romantic feelings as well as characters’ interactions, and closely related their personal lives and minds to the narrative. This wide range of affective consumption let them experience pleasure over the interplay of race, gender, and class identities, as they localized narratives signified by these dramas.

中文翻译：

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Netflix上的韩国电视剧收看率：跨文化情感，浪漫和身份

摘要本文探讨了美国Netflix观众对韩国电视剧的消费情况。具体来说，它分析了Netflix中的韩剧评论，发现这些观众通过强调与识别爱情主题的内容相关的情感消费来参与韩剧。这些观众表现出高度的情感参与，描绘了浪漫的感觉以及人物的互动，并将他们的个人生活和思想与叙事紧密相关。如此广泛的情感消费使他们能够体验种族，性别和阶级身份之间的相互作用，因为他们将这些戏剧所代表的叙事本地化。