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Black is not beautiful: Persistent messages and the globalization of “white” beauty in African women’s magazines
Journal of International and Intercultural Communication Pub Date : 2019-02-27 , DOI: 10.1080/17513057.2019.1580380
Ngozi Akinro 1 , Lindani Mbunyuza-Memani 2
Affiliation  

ABSTRACT This study examines the representation of African women in an era of globalization. Using Dyer’s concept of whiteness and a visual content analysis approach, this study focuses on how four influential African magazines portrayed African women from 2010 to 2015. Findings suggest that African magazines’ portrayal of beauty is not representative of diverse body sizes, skin tones, and hair types common among African women. Rather, magazines represent an image of beauty rooted in white/western/Eurocentric beauty standards.

中文翻译:

黑人不是美丽:非洲女性杂志中的持久信息和“白人”美丽的全球化

摘要本研究探讨了全球化时代非洲妇女的代表性。本研究使用戴尔的白度概念和视觉内容分析方法,重点研究了四本有影响力的非洲杂志如何描绘2010年至2015年的非洲女性。研究结果表明,非洲杂志对美的描绘并不代表不同的体型,肤色和肤色。非洲女性常见的头发类型。相反,杂志代表着以白人/西方/欧洲中心的美丽标准为根基的美丽形象。
更新日期:2019-02-27
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