Abstract

The measurement of service personal values has attracted the interest of scholars recently. However, the related scales’ dimensionality and generalizability have put a limit on the ordinary services and Western cultural boundaries. This paper presents a scale development in measuring the luxury hospitality service personal values construct in Confucian culture. The study employed a rigorous multi-stage scale development process with four separate studies. Resulting scale contains four dimensions: experiential life, self-enhancement, social recognition, and social integration. The scale proposes a new approach to measure customers’ personal values for luxury hospitality service consumption to reflect their unique and specific meanings in the Confucian culture. The findings support the positive relationship between the scale, and customers’ satisfaction and positive word-of-mouth. Also, theoretical and practical implications are discussed.

摘要

服务个人价值的测度最近引起了学者的兴趣。但是，相关量表的维度和可概括性限制了普通服务和西方文化的界限。本文提出了一种在衡量儒家文化中的豪华酒店服务个人价值观建构方面的规模发展。该研究采用了严格的多阶段规模开发过程，其中包括四项单独的研究。结果量表包含四个维度：体验生活，自我提升，社会认可和社会融合。该量表提出了一种新的方法来衡量客户在豪华酒店服务消费中的个人价值，以反映其在儒家文化中的独特和特定含义。研究结果支持量表之间的正相关关系，以及客户的满意度和良好的口碑。此外，讨论了理论和实践意义。