Journalists have been facing a variety of challenges and are even being laid off in the face of changing media ecosystems in the age of digital convergence. Sharing similar characteristcs with entrepreneurs, numerous journalists have worked together to develop social enterprises, ataining social change through business approaches. The present study explores the intentons of former and current journalists to establish social enterprises, using questonnaires focused on personality traits, creatvity, and social capital. Results reveal that creatvity was found to have a signifcant influence on the social entrepreneurial intentons of journalists, as does having higher bridgingtype social capital.

中文翻译：

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记者的新跑道：关于记者创办社会企业的意图

在数字融合时代，记者面临着各种各样的挑战，甚至面临着不断变化的媒体生态系统的困扰。与企业家共享类似的特征，许多记者共同致力于发展社会企业，通过商业方法实现社会变革。本研究探索了前任和现任记者建立社会企业的意图，使用了针对性格特征，创造力和社会资本的调查问卷。结果表明，发现创造力对新闻工作者的社会企业家意图具有重要影响，具有较高的桥接型社会资本也是如此。