While culture plays a central role in ethnic entrepreneurship, extant research offers a limited understanding of this aspect. This paper investigates the impact of cultural values on Vietnamese ethnic entrepreneurs in Germany. We conducted five case studies with Vietnamese ethnic entrepreneurs. Based on the case studies, we identified four distinct types of cultural values that have a crucial impact on the entrepreneurial activities of the observed Vietnamese entrepreneurs in Germany: i) Family involvement, ii) Cautiousness in entrepreneurial decision-making, iii) Assertiveness in front of the community and iv) Cordiality of service. The study offers an initial insight into the role of cultural values in entrepreneurial decision-making processes of ethnic entrepreneurs and recognizes a reciprocal effect between cultural values and the balance of embeddedness.

中文翻译：

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文化价值观对德国的越南族裔企业家的影响

尽管文化在民族企业家精神中发挥着核心作用，但现有的研究对这一方面的理解有限。本文调查了文化价值观念对德国的越南族裔企业家的影响。我们与越南民族企业家进行了五个案例研究。根据案例研究，我们确定了四种文化价值类型，这些文化价值类型对在德国观察到的越南企业家的创业活动具有至关重要的影响：i）家庭参与，ii）谨慎决策，iii）坚定自信iv）服务热情。