Researchers and practitioners are divided on the preferred measures of business performance, largely due to the quality of available financial data and the measurability of the non-financial indicators. However, owing to the embeddedness of social networking in families and in the business world, this study reviews the contribution of social networking to the financial and non-financial performance of family businesses. The study is based on a review of 55 peer-reviewed published journal articles. Consequently, the most frequently used social networking platforms, the measures of financial performance, the measures and proxies of non-financial performance and the differences between financial and non-financial performance were identified. The study proposes the use of both financial and non-financial measures in assessing the performance of family businesses due to their complementary roles.

中文翻译：

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社交网络和家族企业绩效：一个概念上的考虑

研究人员和从业人员在业务绩效的首选衡量标准上存在分歧，这主要是由于可用财务数据的质量和非财务指标的可衡量性。但是，由于社交网络在家庭和商业世界中的嵌入性，本研究回顾了社交网络对家族企业的财务和非财务绩效的贡献。该研究基于对55篇同行评审发表的期刊文章的评论。因此，确定了最常用的社交网络平台，财务绩效的度量，非财务绩效的度量和代理以及财务与非财务绩效之间的差异。