Academic research on agrirural entrepreneurship and opportunity recognition is scant. Because of this research gap, a series of three studies were conducted to develop a measure of entrepreneurial alertness (EA) in agrirural environments that is empirically valid and easy to administer and to analyze how the personality traits of agrirural entrepreneurs affect their EA. The results indicated that both extroversion and openness affected all of the dimensions of EA, whereas conscientiousness only affected scanning and searching and agreeableness only affected evaluation and judgment. The results also demonstrated interactive relationships between extroversion and openness for all of the dimensions of EA. Our results provide a new understanding of how agrirural EA can be assessed more practically and how personality traits can predict various dimensions of agrirural EA.

中文翻译：

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企业家人格如何影响农业企业家的警觉性

关于农业企业家精神和机会识别的学术研究很少。由于存在研究空白，进行了三项研究，以开发一种农业环境中的企业家警觉性（EA）措施，该措施在经验上有效且易于管理，并分析了农业企业家的人格特质如何影响其EA。结果表明，外向性和开放性都会影响EA的所有维度，而认真性只会影响扫描和搜索，而妥协性只会影响评估和判断。结果还证明了外向性和开放性在EA的所有维度之间的交互关系。