Aim. Yogyakarta, a famous city in Indonesia, is well known for the Prambanan temple and its Ramayana Ballet performance. As the cultural and culinary city, Yogyakarta has been indirectly promoted by its cultural performances, such as Ramayana Ballet. The aims of the study were to identify the strengths, weaknesses, opportunities, and threats related to Ramayana Ballet Prambanan as a promotion strategy medium in Yogyakarta. Methods. This study used a historical approach in understanding the art performance in Ramayana Ballet Prambanan. Besides, this study used the data of tourists’ visits to Ramayana Ballet Prambanan, Yogyakarta. Results. This research shows that even though there are not many strengths of the Ramayana Ballet art performance, the opportunities related to this kind of promotional strategy compensate for the weaknesses and the threats. Conclusion. We can conclude that Ramayana Prambanan as an example of performance art in Yogyakarta has a positive value and provides a significant contribution to Yogyakarta tourism. These can be seen from the increase of tourist visitors to Ramayana art performance from 2008 to 2016. The art performance has become one of many promotional strategy choices in Yogyakarta.

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日惹作为城市推广策略的艺术表演的SWOT分析

目标。日惹是印度尼西亚著名的城市，以普兰巴南神庙及其罗摩衍那芭蕾舞表演而闻名。日惹作为文化和美食之城，其文化表演（如罗摩衍那芭蕾舞团）间接促进了日惹的发展。该研究的目的是确定与罗摩衍那芭蕾舞芭兰巴南相关的优势，劣势，机会和威胁，以此作为在日惹的推广战略媒介。方法。这项研究采用历史方法来了解《罗摩衍那芭蕾舞芭兰巴南》的艺术表现。此外，本研究还使用了游客对日惹罗摩衍那芭蕾舞团普兰巴南的访问数据。结果。这项研究表明，即使罗摩衍那芭蕾舞团的艺术表演没有很多优势，与这种促销策略相关的机会弥补了弱点和威胁。结论。我们可以得出结论，罗摩衍那·普兰巴南（Ramayana Prambanan）是日惹表演艺术的典范，具有积极价值，并为日惹旅游业做出了重要贡献。从2008年到2016年，罗摩衍那艺术表演的游客人数增加可以看出这些。艺术表演已成为日惹众多促销策略选择之一。