This paper presents a study on data retrieved from a gamified team building application, which promotes employees’ joint sport activities. The aim of this work is to identify and evaluate behavior usage patterns, and user engagement indicators based on interaction data gained from the application and to determine key factors affecting engagement levels. In order to determine behavioral patterns, users have been tested for system use, for participation at events and competitions, and for having tendency in social interactions. The study classified three typologies of engaged users: the Achievers who are motivated by the reward of achieving long-term goals, the Socializers who enjoy interacting with others and the Conquerors who like struggling until they eventually achieve victory by defeating others. We were also able to reveal additional influencing factors beyond personal behavior patterns like the corporate culture and the importance of the ‘organizers’.

中文翻译：

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在游戏化团队建设环境中影响用户参与的关键因素的实证研究

本文对从游戏化团队建设应用程序中检索到的数据进行了研究，该应用程序促进了员工的联合体育活动。这项工作的目的是基于从应用程序中获得的交互数据来识别和评估行为使用模式以及用户参与度指标，并确定影响参与度水平的关键因素。为了确定行为模式，已经对用户进行了系统使用，活动和竞赛参与以及社交互动趋势的测试。该研究对参与用户的三种类型进行了分类：受长期目标奖励激励的成就者，乐于与他人互动的社交者和喜欢奋斗直到最终通过击败他人而取得胜利的征服者。