Behavioral finance is precisely non-rational behavior of market investors. Behavioral finance theory shows that investors make investment decisions rationally, by intermittent change from the past and that investment decisions can be taken under the influence of some psychological factors. This theory shows how human behaviors are effective in the functioning of investment decisions and that investment decisions can be made in nonrational behaviors. People are determined to invest under the influence of emotions and personal intuitions with models based on rational behavior and investment behaviors. Whether individuals are rational in the economic decision-making process is one of the key points of debate and it seems quite complex to be able to demonstrate this. This study will focus on individuals (investors), one of the economic decision makers. Socio-economic factors, as well as psychological factors, influence the risk that investors perceive in the decision-making process of individual investors. The purpose of this study is to identify stimuli that affect individual investors' drivers of financial investment decisions and to consider it in terms of behavioral finance. For this purpose, an individual investor questionnaire has been determined in the field which has previously been validated and reliable. This questionnaire was applied to 200 employees working in private and public banks operating in Aksaray and 177 people were provided feedback. In the case of Aksaray, it has been determined which stimulants are under the influence of predictions, estimates, emotions, personal intuitions, psychological and sociological behaviors of investment decision-making individuals.

中文翻译：

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确定影响个人投资者行为的因素

行为金融恰恰是市场投资者的非理性行为。行为金融理论表明，投资者可以通过过去的间歇性变化合理地做出投资决策，并且可以在某些心理因素的影响下做出投资决策。该理论说明了人类行为如何有效地发挥投资决策的作用，以及可以在非理性行为中做出投资决策。人们决心在情感和个人直觉的影响下进行基于理性行为和投资行为模型的投资。个人在经济决策过程中是否理性是争论的重点之一，要证明这一点似乎很复杂。这项研究的重点是经济决策者之一的个人（投资者）。社会经济因素以及心理因素都会影响投资者在个人投资者的决策过程中所感知的风险。本研究的目的是确定会影响个人投资者金融投资决策驱动力的刺激因素，并从行为金融角度对其进行考虑。为此，已经在该领域确定了个人投资者调查表，该调查表先前已经过验证和可靠。该调查表适用于在阿克萨赖邦运营的私人和公共银行的200名员工，并向177人提供了反馈。就阿克萨赖而言，已经确定了哪些刺激因素受到投资决策者的预测，估计，情绪，个人直觉，心理和社会行为的影响。