The purpose of the study is to research the relative importance of various factors that motivate Latvian consumers to purchase products and services from social enterprises in order to provide practical suggestions and recommendations for Latvian social enterprises that would allow them to improve their performance. The primary method used by the study is quantitative research by the means of an online survey of Latvian consumers. The results of the research indicate that Latvian consumers find the product / service quality aspects, as well as aspects of social responsibility and convenience of the shopping location, on average, as most motivating to purchase products / services of social enterprises. However, the results of factor analysis highlight the importance of emotional aspects during on-site shopping as well as the importance of digital presence. Such factors as pleasant atmosphere and friendly service have the highest potential to generate repeat purchases among Latvian consumers. Communication of social value is important, but should not be the only focus of social enterprises.

中文翻译：

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促使拉脱维亚消费者从拉脱维亚社会企业购买产品和服务的因素：以社会责任消费为例

该研究的目的是研究各种因素的相对重要性，这些因素促使拉脱维亚消费者从社会企业购买产品和服务，以便为拉脱维亚社会企业提供切实可行的建议和建议，从而使他们能够改善其业绩。该研究使用的主要方法是通过对拉脱维亚消费者的在线调查进行定量研究。研究结果表明，拉脱维亚消费者发现产品/服务质量方面，以及社会责任感和购物地点便利性方面，平均而言是拉动购买社会企业产品/服务的最大动机。然而，因子分析的结果突出了现场购物过程中情感方面的重要性以及数字化存在的重要性。诸如愉快的气氛和友好的服务等因素最有可能在拉脱维亚消费者中引起重复购买。社会价值的沟通很重要，但不应成为社会企业的唯一重点。