This paper explores the importance that potential employees attach to CSR practices of firms and how their perceptions of CSR may translate into their willingness to work for CSR practicing firms. The paper sought to investigate the effect of students’ CSR perception on their perception of the attractiveness of CSR practicing firms as prospective employers and also explore the possible moderating effects of student’s demographic characteristics on the relationship between their perception of CSR and the employer attractiveness of CSR practicing firms. The study employed correlations, multiple and hierarchical regression analyses to explore data collected from 603 students in the largest university in Ghana. Male respondents had attached significantly higher importance to firms’ engagement in CSR activities than their female counterparts while respondents from the African continent attached higher importance to firms’ engagement in CSR practices than respondents from other continents with the exception of Australia. Additionally, individual’s perception of firms engagement in CSR was found to be positively related to their perceived attraction to CSR practicing firms as prospective employers. Results of the study indicate that CSR can be employed to differentiate job offerings within the African context and as such, CSR can serve as an employer branding tool in Africa. This study represents one of the first attempts to explore the role of demographic characteristics in affecting individuals’ CSR perceptions as well as the role of CSR perceptions in affecting the attractiveness of prospective employers within the African context.

中文翻译：

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企业社会责任与雇主吸引力：非洲大陆学生的视角

本文探讨了潜在员工对公司CSR实践的重视，以及他们对CSR的看法如何转化为他们为CSR实践公司工作的意愿。本文旨在调查学生的CSR感知对其对CSR执业企业作为准雇主的吸引力的感知的影响，并探讨学生的人口统计学特征对他们对CSR的感知与CSR雇主吸引力之间关系的调节作用。执业公司。该研究采用相关性，多元和层次回归分析来探索从加纳最大的大学中603名学生收集的数据。男性受访者对企业参与企业社会责任活动的重视程度明显高于女性受访者，而非洲大陆的受访者对企业参与企业社会责任实践的重视程度高于澳大利亚以外的其他大洲的受访者。此外，发现个人对企业参与企业社会责任的看法与他们对企业社会责任从业者作为潜在雇主的吸引力有正相关关系。研究结果表明，在非洲背景下，企业社会责任可以用来区分工作机会，因此，企业社会责任可以作为非洲的雇主品牌工具。