Number 33 of the 60þ title series “Practical guides for librarians,” Video marketing for libraries focuses on the creation of videos to market library services and resources. Libraries often have to promote themselves in order to increase awareness among users and funding sources. Over the course of ten chapters, the authors of this work share their personal experience with video marketing in academic institutions. The first chapter defines the differences between marketing and branding, as well as how to define the library’s audience and its mission, goals, and objectives. The authors remind the reader that misconceptions abound regarding what a library does, so effective marketing is essential. Chapters two through four address the importance of developing an effective strategy for video creation; for translating the library’s message into a marketable video concept; and for budget, script, and storyboard development. Real examples are included, along with tables showing times and figures from actual scenarios. The next chapters provide a detailed discussion of video production and filmmaking basics such as roles on film sets, camera shots, angles, and movement. Figures are included throughout the chapter to give further explanation of these items. The authors then look at post-production video editing and the difference between animated versus live-action video. Chapter eight addresses how to create video while keeping in mind the needs of individuals with disabilities. There is an overview of disability legislation as well as guidelines and tips on accommodating hearing and visual impairments. The final two chapters review the importance of marketing the library, particularly through increasing awareness via social media, and then measuring the impact of the library’s marketing measures. At the end of each chapter in Video marketing for libraries, the reader will find key points, references, and suggested readings. Also included in this work are an index, a list of figures and tables, and information about the three authors. As with all titles in this practical guide series, Video marketing for libraries is a useful edition to any librarian’s shelf and is recommended for those responsible for video marketing in libraries.

中文翻译：

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数字档案手册：创建、管理和保存指南，Purcell, AD, ed。

60þ 标题系列的第 33 号“图书馆员实用指南”，图书馆视频营销侧重于创建视频以营销图书馆服务和资源。图书馆通常必须自我宣传，以提高用户和资金来源的认识。在十个章节的过程中，这项工作的作者分享了他们在学术机构中进行视频营销的个人经验。第一章定义了营销和品牌之间的区别，以及如何定义图书馆的受众及其使命、目标和目的。作者提醒读者，对于图书馆的功能存在很多误解，因此有效的营销至关重要。第二章到第四章讨论制定有效的视频创作策略的重要性；将图书馆的信息翻译成有市场价值的视频概念；以及预算、脚本和故事板开发。包括真实示例，以及显示时间和实际场景数字的表格。接下来的章节详细讨论了视频制作和电影制作基础知识，例如电影场景中的角色、镜头、角度和动作。整章都包含图表以进一步解释这些项目。然后作者着眼于后期制作视频编辑以及动画与真人视频之间的区别。第八章介绍了如何在考虑残疾人需求的同时制作视频。有关于残疾立法的概述以及关于适应听力和视力障碍的指南和技巧。最后两章回顾了营销图书馆的重要性，特别是通过社交媒体提高意识，然后衡量图书馆营销措施的影响。在图书馆视频营销每章的末尾，读者将找到关键点、参考资料和建议阅读材料。本书中还包括索引、图表列表以及三位作者的信息。与本实用指南系列中的所有书籍一样，图书馆视频营销对于任何图书馆员的书架都是有用的版本，推荐给负责图书馆视频营销的人员。读者将找到关键点、参考资料和建议阅读材料。本书中还包括索引、图表列表以及三位作者的信息。与本实用指南系列中的所有书籍一样，图书馆视频营销对于任何图书馆员的书架都是有用的版本，推荐给负责图书馆视频营销的人员。读者将找到关键点、参考资料和建议阅读材料。本书中还包括索引、图表列表以及三位作者的信息。与本实用指南系列中的所有书籍一样，图书馆视频营销对于任何图书馆员的书架都是有用的版本，推荐给负责图书馆视频营销的人员。