Aylar Zeynalzadeh Ze.aylar@gmail.com University of Tehran, Iran. ABSTRACT Goal: International trade and success in this field is one of the most important goals based on the profitability and reputation among different companies and organizations, in which the most important tool is optimal global and international marketing; therefore, this research aims at drawing the model of structure by the components influencing optimal global marketing. Design / Methodology / Approach: To this end, 385 experts, professionals, and scholars in this field, whose number was determined by the Cochran formula, completed a researcher-made questionnaire. In this paper used the structural equation method. Results: The results show that the application of technology, product quality, price, variety and communication (brand) are the five affecting factors on optimal global marketing. In the meantime, the product quality has the greatest effect on optimal global marketing, and with exception of the diversity which is the indirect predictor of optimal global marketing, other variables directly predict this indicator, as well as the results of fitting the model showed that the created model is an efficient and reliable tool for investigating the components affecting the identification of global optimal marketing. Limitations of the investigations: This research has been done in Iran, Naturally, it has to be validated for use elsewhere in the world, it is possible that it may not be cited elsewhere or give different results. Practical implications: Results of this study can be use to increase sales and supply rates of products Because by knowing the best marketing agents can increased the rate of supply of goods and products. Originality / Value: It has not been studied so far and the results of this article can be used all over the world.

中文翻译：

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最佳全球营销中最有效的组件绘制结构模型

Aylar Zeynalzadeh Ze.aylar@gmail.com伊朗德黑兰大学。摘要目标：基于不同公司和组织之间的获利能力和声誉，该领域的国际贸易和成功是最重要的目标之一，其中最重要的工具是优化全球和国际营销；因此，本研究旨在通过影响最佳全球营销的组件来绘制结构模型。设计/方法/方法：为此，该领域的385位专家，专业人士和学者通过Cochran公式确定了人数，他们完成了由研究人员制作的问卷。本文采用结构方程法。结果：结果表明应用技术，产品质量，价格，多样性和传播（品牌）是优化全球营销的五个影响因素。同时，产品质量对最佳全球营销的影响最大，除了多样性是最佳全球营销的间接预测因素之外，其他变量也直接预测了该指标，并且拟合模型的结果表明：创建的模型是一种有效且可靠的工具，用于调查影响确定全球最佳营销的组件。研究的局限性：这项研究是在伊朗进行的。自然，必须对它进行验证才能在世界其他地方使用，它可能不会在其他地方引用或给出不同的结果。实际影响：这项研究的结果可用于提高产品的销售和供应率，因为通过了解最佳的营销代理可以提高商品和产品的供应率。原创性/价值：到目前为止，尚未进行研究，本文的结果可在全世界使用。