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An experimental study of the effects of tattoo genre on perceived trustworthiness: Not all tattoos are created equal
Journal of Trust Research ( IF 1.9 ) Pub Date : 2017-03-17 , DOI: 10.1080/21515581.2017.1289847
Andrew R. Timming 1 , David Ian Perrett 2
Affiliation  

ABSTRACT This paper examines the effects of different genres of body art on the perceived trustworthiness of hypothetical men and women with tattoos. It argues that body art is a salient cultural signal that denotes group membership and can also lead to the perception of a potential threat of harm on the part of the truster. The research finds that tattoos depicting images of violence and nudity result in the lowest levels of perceived trustworthiness; tattoos depicting images of Christianity and natural floral settings result in the highest levels of perceived trustworthiness; and the tribal tattoo genre occupies a neutral position on the trustworthiness spectrum. Whether the truster has a tattoo and shares the Christian faith with the trustee are also significant factors, as is the gender of the tattooed trustee. This paper is the first study ever to examine the effects of different genres of tattoos, thus going beyond previous research that overwhelmingly measures body art as a simple binary variable (e.g. whether or not the respondent has a tattoo).

中文翻译:

关于纹身类型对感知的信任度的影响的实验研究:并非所有纹身都是相同的

摘要本文研究了不同体裁艺术对假设的有纹身的男女的可信任度的影响。它认为,人体艺术是代表团体成员身份的重要文化信号,也可能导致信任者对损害的潜在威胁的感知。研究发现,刻画暴力和裸露图像的纹身会导致感知到的信任度最低。刻有基督教和自然花卉背景的纹身会带来最高程度的可信度;部落纹身风格在可信赖度方面占据中立位置。信托人是否有纹身并与受托人分享基督教信仰也是一个重要因素,纹身受托人的性别也是如此。
更新日期:2017-03-17
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