Abstract Social media has a role in the lives of many family carers. We present a case study of Facebook (FB) use in Care Alliance Ireland, a small Irish not-for-profit carer support organization. In 2012, in its role as coordinator of National Carers Week, Care Alliance Ireland set up a Facebook page to increase reach and awareness of the week amongst family caregivers who used Facebook. Philanthropic donations in the early years of FB use enabled the large-scale and relatively efficient recruitment of followers through targeted social media ads. By July 2018, the organization’s FB page had secured upwards of 18,500 followers, over 75% of whom report as being either current or former family carers. This article posits that regular, considered, and varied posts offer a level of support and affirmation for the caring role that has a large reach, is cost effective, and represents an effective quasi-social work intervention.

中文翻译：

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将Facebook纳入为家庭看护者提供的非营利支持：对其价值和相关性的思考

摘要社交媒体在许多家庭护理人员的生活中起着重要作用。我们介绍了一个在爱尔兰的非营利性看护者支持小机构Care Care Ireland中使用Facebook（FB）的案例研究。2012年，爱尔兰关爱联盟以“国家护老者周”的协调员身份建立了一个Facebook页面，以提高使用Facebook的家庭看护者的活动范围和对这一周的了解。在FB的早期使用慈善捐款可以通过有针对性的社交媒体广告大规模，相对有效地招募追随者。到2018年7月，该组织的FB页面已吸引了18,500位追随者，其中超过75％的人报告为现任或前任家庭照护者。本文认为，定期的，经过考虑的和多样化的职位为具有广泛影响力的关爱角色提供了一定程度的支持和肯定，