ABSTRACT This study evaluates the impact of a microentrepreneurship-focused pedagogical intervention in a college level tourism course aimed at increasing students’ tourism e-microentrepreneurial self-efficacy (TeMSE). Given that high entrepreneurial self-efficacy is associated with enterprise success, enhancing levels of TeMSE is warranted to grow a more just tourism economy in a sector largely controlled by profit-oriented large corporations. However, tourism and hospitality departments have largely neglected the importance of developing entrepreneurial potential, instead striving to service the corporate sector with a plug-and-play workforce. Conversely, we believe that the focus should be on equipping students with microentrepreneurial skills and abilities necessary to tap into the opportunities afforded by the burgeoning peer-to-peer economy. Accordingly, we developed a battery of hands-on learning tools to enhance students’ efficacy beliefs in their tourism entrepreneurial skills. Analysis of pre-post data suggests improvements only in the students’ efficacy to pursue innovation.

中文翻译：

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提高自我效能以促进旅游微型创业：一个准实验

摘要 本研究评估了以微创业为重点的教学干预对大学级旅游课程的影响，该课程旨在提高学生的旅游电子微创业自我效能感 (TeMSE)。鉴于高企业家自我效能与企业成功相关，提高 TeMSE 水平有必要在主要由以利润为导向的大公司控制的部门中发展更公正的旅游经济。然而，旅游和酒店部门在很大程度上忽视了开发创业潜力的重要性，而是努力为企业部门提供即插即用的劳动力服务。相反，我们认为重点应该是为学生提供利用新兴点对点经济提供的机会所必需的微型创业技能和能力。因此，我们开发了一系列动手学习工具，以增强学生对旅游创业技能的有效性信念。对事前数据的分析表明，只会提高学生追求创新的效率。