ABSTRACT The use of experiential learning is well-documented in literature. However, most studies have focused on a single experiential learning project in a classroom. Fewer studies have included two or more experiential learning projects in one course, particularly for graduate studies. This study reports on three experiential learning projects in a graduate study marketing course. Students are challenged by three different real-world situations aiming to enhance their academic and professional development in order to prepare them for a complex working environment. The first project reverses the role of students to be knowledge providers (KP) while the second requires them to be product sellers (PS). In the third project, they are encouraged to be knowledge creators (KC). The three learning projects were found to yield different learning experiences for graduate students. Each provided them with different learning opportunities and strengthened their professional skills. The role of the instructor as a course facilitator, team work, student capabilities, and time management were found to be the key success factors in implementing experiential learning projects for graduate students. The contribution of this study is to share a unique and creative learning method by integrating three experiential learning projects in a graduate course, and to reveal the key factors that enhance the accomplishments of the students.

中文翻译：

---

通过体验式学习项目挑战研究生：以泰国营销课程为例

摘要 体验式学习的使用在文献中有充分的记载。然而，大多数研究都集中在课堂上的单一体验式学习项目上。很少有研究在一门课程中包含两个或多个体验式学习项目，尤其是研究生学习。本研究报告了研究生营销课程中的三个体验式学习项目。学生面临三种不同的现实世界情况的挑战，旨在提高他们的学术和专业发展，以便为复杂的工作环境做好准备。第一个项目逆转了学生成为知识提供者 (KP) 的角色，而第二个项目要求他们成为产品销售者 (PS)。在第三个项目中，鼓励他们成为知识创造者（KC）。发现这三个学习项目为研究生带来了不同的学习体验。每个人都为他们提供了不同的学习机会，并加强了他们的专业技能。教师作为课程促进者的角色、团队合作、学生能力和时间管理被发现是为研究生实施体验式学习项目的关键成功因素。本研究的贡献是通过在研究生课程中整合三个体验式学习项目，分享一种独特而创造性的学习方法，并揭示提高学生成就的关键因素。学生能力和时间管理被发现是为研究生实施体验式学习项目的关键成功因素。本研究的贡献是通过在研究生课程中整合三个体验式学习项目，分享一种独特而创造性的学习方法，并揭示提高学生成就的关键因素。学生能力和时间管理被发现是为研究生实施体验式学习项目的关键成功因素。本研究的贡献是通过在研究生课程中整合三个体验式学习项目，分享一种独特而富有创意的学习方法，并揭示提高学生成就的关键因素。