ABSTRACT A two-phase study explored the role of academic majors in identity development and affirmation among undergraduate collegestudents. Phase one of the study examined the existence of identity images for five academic majors (i.e., Hospitality Management;Recreation, Parks & Tourism Management; Journalism; Fashion Design; and Biology). Phase two measured students’ desire for these identity images. Results of the qualitative analysis inphase one suggested that undergraduate students associate unique sets of identity images with academic majors. ANOVA with posthoc analysis in phase two was used to analyze quantitative data collected from 272 surveys assessing the desirability of the identity images revealed in phase one. Results of phase two suggest that students enrolled in a particular major desire the identity image associated with their chosen major more than the images associated with other majors. Thus, it appears that academic majors symbolize discrete sets of identity images and an independent choice of an academic major may play a vital role in the identity development and affirmation process among undergraduate college students through association with desired identity images. Academic majors may be selected for their ability to affirm valued aspects of identities. Implications for Hospitality Management and Tourism educators are discussed.

中文翻译：

---

大学本科专业的身份形象：对酒店和旅游教育的启示

摘要 一项两阶段研究探讨了学术专业在本科生身份发展和肯定中的作用。研究的第一阶段检查了五个学术专业（即酒店管理；娱乐、公园和旅游管理；新闻学；时装设计；和生物学）是否存在身份形象。第二阶段测量学生对这些身份形象的渴望。第一阶段定性分析的结果表明，本科生将独特的身份形象与学术专业联系起来。在第二阶段使用具有事后分析的方差分析来分析从 272 项调查收集的定量数据，这些调查评估了在第一阶段显示的身份图像的可取性。第二阶段的结果表明，与其他专业相关的形象相比，就读特定专业的学生更希望获得与所选专业相关的身份形象。因此，学术专业似乎象征着离散的身份形象，而学术专业的独立选择可能通过与期望的身份形象的关联，在本科生的身份发展和认同过程中发挥至关重要的作用。可以选择学术专业，因为他们有能力肯定身份的重要方面。讨论了对酒店管理和旅游教育者的影响。学术专业似乎象征着离散的身份形象，独立选择学术专业可能通过与期望的身份形象的关联，在本科生的身份发展和认同过程中发挥至关重要的作用。可以选择学术专业，因为他们有能力肯定身份的重要方面。讨论了对酒店管理和旅游教育者的影响。学术专业似乎象征着离散的身份形象，独立选择学术专业可能通过与期望的身份形象的关联，在本科生的身份发展和认同过程中发挥至关重要的作用。可以选择学术专业，因为他们有能力肯定身份的重要方面。讨论了对酒店管理和旅游教育者的影响。