当前位置: X-MOL 学术Journal of Strategic Marketing › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Capabilities and the internationalisation of smaller-sized, service-oriented firms in the southern hemisphere
Journal of Strategic Marketing ( IF 3.7 ) Pub Date : 2020-09-08 , DOI: 10.1080/0965254x.2020.1815235
Christian Felzensztein 1, 2 , Dave Crick 3 , Maria Alejandra Gonzalez-Perez 4 , Tanya Jurado 5 , Maria Soledad Etchebarne Lopez 6
Affiliation  

ABSTRACT

Underpinned by the threshold and dynamic capabilities perspectives as a sub-set of Resource-Based Theory, the objective of this study is to understand ways in which management teams build types of capabilities to facilitate their internationalisation activities. Thirty-one semi-structured interviews took place among smaller-sized, service-oriented internationalising firms located in three countries within the southern hemisphere: two emerging economies (Chile and Colombia) and one developed economy (New Zealand). The findings indicate that some management teams were able to develop threshold capabilities enabling them to operate outside their domestic market. In contrast, certain management teams appeared to possess dynamic capabilities, facilitating their evolving business models and sustainability. Particular capabilities allowed the respective firms, regardless of their national origin, to exhibit varying performance-enhancing internationalisation strategies. The study contributes to theory and practice in the domain of entrepreneurial marketing, offering new insights questioning whether certain capabilities are enough to sustain particular management teams’ internationalisation behaviour.



中文翻译:

南半球小型服务型公司的能力和国际化

摘要

在阈值和动态能力观点作为资源基础理论子集的支持下,本研究的目的是了解管理团队构建能力类型以促进其国际化活动的方式。在位于南半球三个国家的小型、面向服务的国际化公司中进行了 31 次半结构化访谈:两个新兴经济体(智利和哥伦比亚)和一个发达经济体(新西兰)。调查结果表明,一些管理团队能够开发门槛能力,使他们能够在国内市场之外运营。相比之下,某些管理团队似乎拥有动态能力,促进了他们不断发展的商业模式和可持续性。特定的能力使各自的公司,无论其国籍如何,都可以展示不同的提高绩效的国际化战略。该研究有助于创业营销领域的理论和实践,提供新的见解,质疑某些能力是否足以维持特定管理团队的国际化行为。

更新日期:2020-09-08
down
wechat
bug