Public radio management involves fundraising management drives. This study uses a content analysis of a public radio pledge on two statewide networks to analyze the way public radio stations appeal to different donor motivations. The study finds that appeals to self-interest are the most common, and appeals to altruism are the least common. Also, when the programming content is news or talk, appeals tend to be more rational than when the programming content is music. An interview with the chief operating officer of these networks shed some light on the strategies behind these fundraising practices.

中文翻译：

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立即承诺（让自己受益）！公共广播筹款分析

公共广播管理涉及筹款管理活动。本研究使用对两个全州网络上公共广播承诺的内容分析来分析公共广播电台吸引不同捐助者动机的方式。研究发现，对自身利益的诉求是最常见的，而对利他主义的诉求是最不常见的。此外，当节目内容是新闻或谈话时，吸引力往往比节目内容是音乐时更理性。对这些网络的首席运营官的采访揭示了这些筹款活动背后的策略。