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Good Day, Southeastern – We are Live: Livestreaming as an Opportunity for College Radio Stations to Expand Programming
Journal of Radio & Audio Media ( IF 1.2 ) Pub Date : 2020-07-28 , DOI: 10.1080/19376529.2020.1771340
Amber J. Narro , Elizabeth R. Hornsby

ABSTRACT

Livestreaming has become mainstay in newsrooms around the world. Instant content has challenged those in higher education to learn new strategies and challenged students to “go live” or go home. Livestreaming also has changed radio, allowing this medium an opportunity to share in the video space and create new courses for those who seek careers in this field. It provides an immediate audience, the opportunity for self-critiques, and extends reach and access. While livestreaming can intimidate instructors, the advantages outweigh the risks. Most importantly, it provides an opportunity to do a deep dive into real-time ethics, law and content strategy.



中文翻译:

东南部美好的一天——我们正在直播:直播是大学广播电台扩大节目的机会

摘要

直播已成为世界各地新闻编辑室的主流。即时内容挑战了那些接受高等教育的人学习新策略,并挑战学生“上线”或回家。直播也改变了广播,让这种媒体有机会分享视频空间,并为那些在该领域寻求职业的人创造新课程。它提供了直接的受众、自我批评的机会,并扩大了范围和访问范围。虽然直播可以恐吓讲师,但好处大于风险。最重要的是,它提供了一个深入研究实时道德、法律和内容策略的机会。

更新日期:2020-07-28
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