Co-creation fosters customer’s involvement for innovation in products/services and is used as a tool to develop competitive edge for better entrepreneurship. Based on limited evidence, the study aims to examine the factors contributing to the co-creation and the relationship of co-creation with customer satisfaction.,A sample of 384 customers from selected banks in Pakistan was selected. The study adopted quantitative, explanatory and cross-sectional research design. Structural equation modeling is used for analysis.,The results revealed a positive and significant relationship between co-creation with customer satisfaction. Further results revealed that access to information, risk assessment and transparency have a positive relationship with co-creation for innovation. The study is significant for customers and management of banks to understand the implications of co-creation to increase customer satisfaction.,Few banks with a small number of customers were selected for the study.,Managers must consider customer’s access to information, risk assessment and transparency of information as necessary factors for co-creation that foster innovation and entrepreneurial opportunities because co-creation strengthens customer satisfaction.,Adopting the co-creation process brings long-lasting harmony between customers and banks, and customers may consider the banks as being socially responsible by inviting the opinions of their customers.,Model is re-tested in the context of Pakistani banks with selected variables affecting co-creation for innovation. Moreover, the relationship of co-creation with customer satisfaction is examined.

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追求创新，共同创造和客户满意度：银行业的角度

共创促进客户参与产品/服务创新，并被用作开发竞争优势以改善创业精神的工具。基于有限的证据，本研究旨在研究促成共同创造的因素以及共同创造与客户满意度之间的关系。从巴基斯坦选定的银行中选择了384个客户作为样本。该研究采用定量，解释性和横断面研究设计。使用结构方程模型进行分析。结果表明，共同创造与客户满意度之间存在正向和显着的关系。进一步的结果表明，获得信息，风险评估和透明度与共同创造创新有着积极的关系。该研究对于客户和银行管理层了解共同创造对提高客户满意度的意义具有重要意义。很少选择少数客户的银行进行研究。经理必须考虑客户对信息的访问，风险评估和信息的透明性是共同创造的必要因素，因为共同创造可增强客户满意度。共同创造可促进创新和创业机会。采用共同创造过程可带来客户与银行之间的持久和谐，客户可能认为银行具有社会地位通过邀请客户的意见来负责。模型在巴基斯坦银行的环境中进行了重新测试，其中所选变量影响了创新的共同创造。此外，