This study aims to investigate the impact of market orientation on small and medium-sizedenterprises (SMEs) innovativeness in Yemen.,The study uses empirical data collected from 206 managers, owners and operators of SME in Sana'a. By using exploratory and quantitative methods, the collected data was examined using descriptive, correlation and regression analyses.,The results indicated that market orientation, as a whole, has a significant impact on SME innovativeness. Specifically, while the two dimensions – customer orientation and supplier orientation – have a significant impact on SME innovativeness, the other two dimensions – competitor and inter-functional coordination – do not have a significant impact on SME innovativeness.,The study focuses only on four factors that have an influence over SME innovativeness based on the perspective of managers.,SMEs represent the largest portion of businesses in Yemen’s private sector. It is anticipated that the findings of this study will help SMEs’ owners and managers to better understand market orientation and the significant impact it has on SME innovativeness.,The value of this research work is evident from the fact that the market orientation models have neglected the part of suppliers (upstream supply chain) in generating superior value for customers, even though they have concentrated on the role of customers (downstream supply chain) and competitors.

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市场导向对创新的影响：也门中小型企业的证据

这项研究旨在调查市场导向对也门中小企业创新的影响。该研究使用了从萨那的206名中小企业管理者，所有者和经营者收集的经验数据。通过探索性和定量的方法，对收集到的数据进行描述性，相关性和回归分析。结果表明，总体而言，市场定位对中小企业的创新能力有重要影响。具体而言，虽然这两个维度（以客户为导向和供应商导向）对SME创新性有重大影响，但其他两个维度（竞争对手和部门间协调）却对SME创新性没有重大影响，根据管理者的观点，该研究仅关注影响中小企业创新的四个因素。在也门私营部门中，中小企业代表了企业的最大部分。可以预料，这项研究的结果将有助于中小企业所有者和管理者更好地了解市场定位及其对中小企业创新的重大影响。从忽略市场定位模型这一事实可以明显看出本研究工作的价值。供应商（上游供应链）为客户创造卓越价值的一部分，即使他们已经将精力集中在客户（下游供应链）和竞争对手的角色上。