The purpose of this paper is to determine the effects of factors affecting the acceptance and use of technology on the factors affecting women’s entrepreneurship motivation.,This study was conducted with 156 women entrepreneurs in Turkey in February 2019. A mixed method evaluation design has been adopted in the study.,The findings revealed that effort expectancy was negatively associated with behaviour intention and push factor and positively associated with pull factor. Performance expectancy was positively associated with balance factor, push factor and behaviour intention. Hedonic motivation was positively associated with behaviour intention and emotional factor. Behaviour intention was negatively associated with use behaviour. Facilitating conditions was positively associated with push factor. Habit was positively associated with behaviour intention and negatively associated with pull, push, balance and emotional factors. Necessities and habit were not motivation factors for women entrepreneurs.,The sample was restricted to women entrepreneurs, limiting the generalizability of the findings.,The practical implications of the study show that effort expectancy, performance expectancy, hedonic motivation, facilitating conditions and habit are the key factors for the women’s entrepreneurship motivation. Women’s entrepreneurship commissions to be established in chambers of commerce and industry can improve entrepreneurial motivation.,This is the first study that reveals the effects of technology acceptance and use behaviours on women’s entrepreneurship motivation. Theoretical background, discussion, managerial implications, limitations and recommendations for future studies are discussed.

中文翻译：

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技术接受和使用行为对女性创业动机因素的影响

本文旨在确定影响技术接受和使用的因素对影响女性创业动机的因素的影响。，该研究于2019年2月在土耳其与156位女性企业家进行了研究。采用了混合方法评估设计在研究中，研究结果表明，期望工作量与行为意图和推动因素呈负相关，与拉动因素呈正相关。预期绩效与平衡因素，推动因素和行为意愿呈正相关。享乐主义动机与行为意图和情感因素呈正相关。行为意图与使用行为负相关。便利条件与推动因素呈正相关。习惯与行为意图呈正相关，与拉力，推动，平衡和情感因素呈负相关。必要性和习惯不是女企业家的动机因素。该样本仅限于女企业家，从而限制了研究结果的普遍性。研究的实际意义表明，期望工作量，预期绩效，享乐动机，促进条件和习惯是妇女创业动机的关键因素。在工商会中设立的妇女创业委员会可以改善创业动机。这是第一项揭示技术接受和使用行为对妇女创业动机的影响的研究。理论背景，讨论，管理意义，