Purpose This study aims to inculcate personality traits in theory of planned behaviour (TPB) and analyze mediation of perceived behavior control (PBC) and attitude toward entrepreneurship. Design/methodology/approach Data were collected with the help of a structured questionnaire from students at four universities located in capital city of Pakistan. SmartPLS has been used to run structural equation modeling technique. Findings Findings of PLS analysis revealed that the relationship between entrepreneurial intentions (EI) and personality traits was mediated by PBC and attitude toward entrepreneurship. Originality/value This study contributes toward the understanding of EI of students in Pakistan – a developing economy. More specifically, it sheds light on the vitality of personality traits in determining the antecedents of EI. Leaning on TPB and intention models, the study incorporated personality traits to unveil a unique and testable multidimensional model of EI, which supports the notion that external factors such as personality characteristics can indirectly affect EI. This research also supports the incorporation of personality traits in TPB and suggests that these socio cognitive theories should concede the indirect effect of personality on intention and behavior.

中文翻译：

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创业意向

目的本研究旨在在计划行为理论（TPB）中灌输人格特质，并分析知觉行为控制（PBC）的中介作用和对企业家精神的态度。设计/方法/方法数据是借助结构化问卷从位于巴基斯坦首都四所大学的学生收集的。SmartPLS已用于运行结构方程建模技术。PLS分析的发现表明，企业家意图（EI）和人格特质之间的关系是由PBC和对企业家的态度所介导的。原创性/价值这项研究有助于理解巴基斯坦-一个发展中的经济体的学生的EI。更具体地说，它揭示了人格特质在确定EI的前因方面的生命力。依靠TPB和意图模型，该研究结合了人格特质，揭示了一种独特且可测试的EI多维模型，该模型支持以下观点：人格特质等外部因素会间接影响EI。这项研究还支持将人格特质纳入城规会，并建议这些社会认知理论应承认人格对意图和行为的间接影响。