Abstract Research investigating relationships and phenomena within the professional selling discipline has been on-going for the past 100 years. Within that timeframe, there have been countless conceptual and empirical frameworks presented, tested, and published. Importantly, there has been a tendency toward parsimonious research for easier understanding and presentation. While this parsimony makes interpretation and testing more straight forward, there are many factors within the selling context which, when considered, could fundamentally shift relationships. This article reviews some of the most relevant factors, including: data sample concerns, measurement problems, boundary conditions, temporal aspects, multilevel perspectives, and actors/agents involved. Using systems theory as a guiding lens, we present a summary of each factor and consider how they may influence conceptual, empirical, and theoretical frameworks within the sales discipline.

中文翻译：

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销售研究的整体视角：开发更全面的概念和经验框架的考虑领域

摘要 过去 100 年来，对专业销售学科内的关系和现象的研究一直在进行。在那个时间框架内，已经提出、测试和发布了无数的概念和经验框架。重要的是，为了更容易理解和展示，人们倾向于进行简洁的研究。虽然这种简约使解释和测试更加直接，但销售环境中有许多因素，如果考虑的话，可能会从根本上改变关系。本文回顾了一些最相关的因素，包括：数据样本关注点、测量问题、边界条件、时间方面、多层次视角以及所涉及的参与者/代理。使用系统理论作为指导镜头，