Abstract This paper examines the representation of the crowd as the consuming mob in the American department store in the early twentieth century. In store promotions and popular accounts, urban retail spaces provide the setting for the materialization of the crowd as the driving engine and mutated body of mass consumption. Store owners and their backers employed the image of shopping hordes on their premises as an advertisement for the success of modern trade. The department store served as a model of a rational utopian order in its operations and spaces. But in popular representations the growing assemblies of bodies and goods often appeared as a potentially unruly force that threatened the constraints of their surroundings. This paper will trace the path of the urban crowd as it flowed from the city streets into the inner recesses of the store, mapping narratives of shopping through the lenses of gender and class.

中文翻译：

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消费暴徒：在城里讨价还价

摘要 本文考察了 20 世纪初美国百货商店中作为消费暴民的人群的表征。在商店促销和流行账户中，城市零售空间为人群的物化提供了环境，作为大众消费的驱动引擎和变异体。店主和他们的支持者在他们的场所使用购物人群的形象作为现代贸易成功的广告。百货公司在其运营和空间中充当了理性乌托邦秩序的典范。但在流行的表现形式中，不断增长的身体和货物的集合往往表现为一种潜在的不守规矩的力量，威胁着周围环境的约束。本文将追踪城市人群从城市街道流入商店内部凹处的路径，