ABSTRACT A political party is keen to jettison anyone who could plunge it into crisis, cost it votes, harm its reputation and damage its brand. Association with election candidates is particularly high risk because of the high stakes of an election campaign. As part of their reputation and brand management, party officials can screen aspiring candidates before local party members do so. Little is known about these pre-selection methods. We examine the lengthy, invasive screening questionnaires and secretive processes that Canadian political parties use to assess potential candidates. We show that parties probe for edgy remarks, controversial activities, intolerant attitudes and unlawful conduct. Vetting pays special attention to social media. We explain that the phenomenon responds to the growth of digital content, media interest in controversy and the turmoil sparked by opposition research. We then consider normative implications associated with media and democracy.

中文翻译：

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政党的声誉和品牌管理：加拿大选举候选人的政党选举

摘要一个政党热衷于抛弃任何可能陷入危机，花费其票选，损害其声誉并损害其品牌的人。由于竞选活动的赌注很高，与选举候选人的联系特别危险。作为其声誉和品牌管理的一部分，党的官员可以在地方党员之前筛选有抱负的候选人。这些预选方法知之甚少。我们检查了加拿大政党用来评估潜在候选人的冗长的，侵入性的筛选调查表和秘密程序。我们表明，政党对前卫言论，有争议的活动，不宽容的态度和违法行为进行了调查。审核特别关注社交媒体。我们解释说，这种现象与数字内容的增长有关，媒体对争议的兴趣以及反对派研究引发的动荡。然后，我们考虑与媒体和民主相关的规范含义。