ABSTRACT

Although blood is essential in healthcare systems for medical and surgical use, it is still a scarce resource. Given that blood cannot be produced artificially, donors are the backbone of the system, which is why it is crucial for transfusion centers to understand the factors that determine their behavior. The goal of this study is to help decision-makers at transfusion understand what lines of research have been developed in the literature and which ones might be useful to define and assess actions related to the attributes of the donation system and donor behavior. To that end, this work aims to present an overview of the available literature on blood donor behavior from a social marketing perspective, which is of paramount importance in the context of blood donation. Based on the results of this review, which was performed by using the text mining methodology, this study presents current lines of investigation, and proposes additional future lines.

摘要

尽管血液在医疗和外科使用的医疗保健系统中必不可少，但它仍然是一种稀缺资源。鉴于无法人工生产血液，献血者是系统的支柱，这就是为什么输血中心了解决定其行为的因素至关重要的原因。本研究的目标是帮助输血决策者了解文献中已经开发了哪些研究方向，哪些可能有助于定义和评估与捐赠系统属性和捐赠者行为相关的行动。为此，这项工作旨在从社会营销的角度概述有关献血者行为的现有文献，这在献血的背景下至关重要。根据这次审查的结果，