Global over-the-top (OTT) platforms such as YouTube and Netflix are gaining great popularity worldwide. Although the entrance of global OTT platforms may undermine the growth of countries’ local-related industries, it is also possible that imitation on the part of domestic content providers stands to create new OTT platforms or other opportunities for the growth of local content industries. This study examines the impact of global OTT platforms on the local video content industry in South Korea. Specifically, it investigates the impact of the launches of YouTube and Netflix on efficiency differences in local video content production and distribution industries through stochastic frontier analysis and meta-frontier analysis. Introduction of the global OTT platform had an impact on the domestic content industry, but there was a difference in growth according to the detailed classification industry, and the effect differed depending on the entered platform. Tobit analysis confirms that the effects of technological development and entry of global OTT platforms are significant on the technical gap ratio.

YouTube和Netflix等全球顶级（OTT）平台在全球范围内获得了极大的欢迎。尽管全球OTT平台的进入可能会破坏国家与本地相关的产业的增长，但国内内容提供商的模仿也有可能为本地内容产业的增长创造新的OTT平台或其他机会。这项研究考察了全球OTT平台对韩国本地视频内容行业的影响。具体来说，它调查了YouTube和Netflix发布的影响随机前沿分析和元前沿分析分析本地视频内容生产和发行行业的效率差异。引入全球OTT平台对国内内容行业产生了影响，但是根据详细分类行业的增长有所不同，并且效果因所进入的平台而异。Tobit分析证实，技术发展和进入全球OTT平台的影响对技术缺口率具有重大影响。