With the rapid development of cross-border e-commerce, the improvement of consumer satisfaction has become the focus of cross-border e-commerce platform optimization. Relying on advanced algorithm technology, it can realize the accurate and efficient matching between massive information and users, which is conducive to improving the user experience. Based on the consideration of consumer satisfaction, this paper constructs a dual channel supply chain composed of cross-border suppliers, cross-border e-commerce enterprises, retailers and consumers and studies the revenue and cost sharing contract of the supply chain under the conditions of centralized decision and decentralized decision. The research shows that cross-border e-commerce enterprises can choose to form revenue and expenditure sharing contracts through online and offline channels, optimize decentralized decision-making, and achieve win–win cooperation among supply chain entities.

随着跨境电子商务的飞速发展，消费者满意度的提高已成为跨境电子商务平台优化的重点。依靠先进的算法技术，可以实现海量信息与用户之间的准确，高效匹配，有利于改善用户体验。在考虑消费者满意度的基础上，构建了由跨境供应商，跨境电子商务企业，零售商和消费者组成的双渠道供应链，研究了在满足条件的条件下供应链的收益和成本分担合同。集中决策和分散决策。研究表明，跨境电子商务企业可以选择通过在线和离线渠道形成收支共享合同，