ABSTRACT The article presents findings of research on consumer behavior in the market of foodstuffs assigned quality labels in the Czech Republic. The sample of the research was 444 respondents interviewed in 2016 in front of retail stores. The aim of the article is to identify important factors that influence customers’ decision-making process when purchasing food products, as well as how the order of factors influences consumers’ decisions when they are buying foodstuffs, and learn respondents’ opinions about food products marked with quality labels, including a presentation of specific examples of Czech food quality labels. Based on the research, the most important factors for the customer are the price, origin, and quality of the product. A food quality label was in the seventh position.

中文翻译：

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检查对食品质量标签的态度：来自德意志的证据

摘要本文介绍了在捷克共和国分配有质量标签的食品市场中消费者行为的研究结果。该研究样本是2016年在零售店前接受采访的444名受访者。本文旨在确定影响客户购买食品的决策过程的重要因素，以及因素顺序如何影响消费者购买食品的决策，并了解受访者对标有食品的意见带有质量标签，包括介绍捷克食品质量标签的特定示例。根据研究，对客户来说最重要的因素是产品的价格，原产地和质量。食品质量标签位于第七位。