ABSTRACT Entomophagy has grown in interest as an alternative source of protein that could complement future demand for meat products. As a novel food, there are still many barriers to the adoption in western countries. Based on three models, the Theory of Planned Behavior, Expectancy Value and SPARTA, a new model is proposed. It considers key factors that could most influence consumers about their intentions, rejection and determinant behaviors regarding the extent insects such as crickets and cricket protein could replace animal protein in Brazil. Data from a sample of 404 respondents was analyzed using Structural Equation Modeling. The results reveal the positive influence of the perceived Behavioral Control and the negative influence of Subjective Norm as the main determinants of the intention to consume insects. The theoretical contribution of the research was the construction of a comprehensive and replicable converged behavioral model for application in the food innovation sector.

中文翻译：

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巴西食用食用昆虫意图的决定因素

摘要作为一种可以补充未来对肉类产品需求的蛋白质的替代来源，人们对Entomophagy的兴趣日益浓厚。作为一种新颖的食品，在西方国家仍然存在许多障碍。基于计划行为理论，期望值理论和SPARTA模型，提出了一个新模型。它考虑了可能最影响消费者的意图，拒绝和决定性行为的关键因素，例如regarding和and蛋白等昆虫在巴西可以替代动物蛋白的程度。使用结构方程模型分析了来自404位受访者的样本数据。结果表明，感知行为控制的积极影响和主观规范的消极影响是消费昆虫意图的主要决定因素。