ABSTRACT Research on new venture creation is often criticised for its deficits of theoretical sophistication and methodological rigour. This paper develops a framework by combining the values theory and the intention theory and validates it by conducting a rigorous structural equation modelling analysis based on responses obtained from 355 Malaysian entrepreneurship undergraduates. The individualistic values of openness to change as the salient motivational factor of entrepreneurship undergraduates’ entrepreneurial intention over and above the demographic control variables suggested by extant body of literature contributes to a cumulative knowledge about motivations for entrepreneurial intention. Moreover, in the context of Malaysia, ethnicity does not moderate the relationship from openness to change to entrepreneurial intention. A clearer understanding of the salient dimension of individualistic values on entrepreneurship undergraduates’ entrepreneurial intentions allows various entrepreneurship stakeholders to distinguish potential future entrepreneurs prior to their emergence. This valuable insight has the potential to inform substantive entrepreneurship knowledge and practice, entrepreneurship education and public policy to promote entrepreneurship among undergraduates at the pre-nascent stage of entrepreneurship.

中文翻译：

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大学生创业意向的动机：个人主义价值观和种族的作用

摘要关于新风险投资的研究经常因其理论上的复杂性和方法上的严格性的缺陷而受到批评。本文结合价值理论和意图理论，开发了一个框架，并根据355名马来西亚企业家本科生的回答进行了严格的结构方程建模分析，从而对其进行了验证。开放性的个人主义价值观是企业家精神的重要动机因素，它超越了现存文献所暗示的人口控制变量，是大学生创业意向的基础，有助于积累关于创业意向动机的知识。此外，在马来西亚，族裔并不能缓和从开放到改变到企业家意图的关系。对企业家主义大学生个人创业意图的个人价值的显着维度的更清晰的理解，使各种企业家利益相关者能够在潜在的未来企业家出现之前就对其进行区分。这种宝贵的见识具有潜力，可在创业初期，为实质性创业知识和实践，创业教育和公共政策提供信息，以促进大学生的创业。