Abstract This report presents an exploratory study that compares the emotional response outcomes to anti-terrorism messages when the attributed source is manipulated (for-profit, not-for-profit, and government). The concept of discrete emotions (e.g., anger, joy, fear) was used to explore the emotions elicited by this type of message and its sources and the unique influence on audience’s perceptions of persuasion of these discrete emotions. The results found that messages which include references about terrorism elicit a complex emotional response that can increase or reduce the persuasiveness of the message.

中文翻译：

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有争议的对话：反恐广告引起的情感

摘要本报告提供了一项探索性研究，将当操纵来源（营利性，非营利性和政府性）时的情绪反应结果与反恐信息进行比较。离散情感（例如，愤怒，喜悦，恐惧）的概念被用于探索由此类消息及其来源引发的情感，以及对听众对这些离散情感的说服力感知的独特影响。结果发现，包含有关恐怖主义的参考信息会引起复杂的情感反应，从而增加或降低信息的说服力。