Abstract Marketers continually seek ways to capture the attention of an audience largely motivated to avoid advertising messages. The recent rise in the use of the selfie as a legitimate photographic genre and casual form of communication has afforded marketers a new avenue to catch the eye of potential consumers. By using an experimental research method that utilizes eye tracking, this study examined the unique composition of the selfie and identified that this form of photography enhances viewers’ sense of interpersonal connection with the subjects of these images, and produces tangible outcomes that have practical implications for consumer behavior.

中文翻译：

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消费者对广告中自拍照的反应：“ Me Me Me”一代的视觉修辞学

摘要营销人员一直在寻求各种方法来吸引受众的注意力，而这些动机主要是为了避免广告信息。自拍作为一种合法的摄影类型和休闲交流形式的使用最近有所增加，这为营销人员提供了一条吸引潜在消费者的新途径。通过使用利用眼动追踪的实验研究方法，这项研究检查了自拍照的独特组成，并确定这种摄影形式增强了观看者与这些图像的主体之间的人际关系感，并产生了对实际意义具有实际意义的结果。消费者行为。