Abstract In psychology, the peak-end rule has been used to describe the effects of emotional factors on live experiences. However, it has yet to be examined in the contexts of events and conferences. This study investigated the influence of conference presentation order, excitement following peak experience, previous conference experience, and time since one’s last visit on conference satisfaction and loyalty. Although no significant differences in satisfaction and loyalty were found with regard to the order of presentations, previous experience and time since last visit were found to have significant effects on attendees’ outcomes. End-of-conference peak experiences exhibited the strongest influence on loyalty.

中文翻译：

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演讲的顺序对学术会议有影响吗？峰尾法则在事件管理中的应用

摘要在心理学中，峰值规则已被用来描述情绪因素对生活经历的影响。但是，尚未在事件和会议的上下文中对其进行检查。这项研究调查了会议演讲顺序，高峰经历后的兴奋，以前的会议经历以及自上次访问以来的时间对会议满意度和忠诚度的影响。尽管就演讲顺序而言，满意度和忠诚度没有显着差异，但发现自上次访问以来的以往经验和时间对与会者的结局有重大影响。会议结束时的高峰经历对忠诚度影响最大。