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The MICE tourism value chain: Proposal of a conceptual framework and analysis of disintermediation
Journal of Convention & Event Tourism Pub Date : 2020-04-20 , DOI: 10.1080/15470148.2020.1740851
Alberto Rojas Bueno 1 , Pilar Alarcón Urbistondo 2 , Benjamín del Alcázar Martínez 2
Affiliation  

Abstract MICE tourism is a segment of the tourism industry that, due to its singularity, requires specific attention. This article offers a holistic approach to the channel of distribution of MICE tourism and targets two main objectives: (1) the proposal of a conceptual framework that depicts all stakeholders, flows of action and possibilities of intermediation-disintermediation and (2) a study of the process of intermediation-disintermediation in order to analyze its present status and future development. The investigation is supported by a quantitative research that follows the principles of descriptive statistics, with its major asset being an international survey carried out with professionals from all segments of the MICE industry and which provides the study with a global approach from a geographical and professional point of view. The results observe a slow but steady process of disintermediation in which intermediaries are being bypassed in order to reduce costs. However, it also reaches the conclusion that total disintermediation is not feasible due to the high standards of quality service that the MICE market demands.

中文翻译:

会展旅游价值链:概念框架提案和非中介化分析

摘要会奖旅游是旅游业的一个分支,由于其奇异性,需要特别注意。本文为MICE旅游的分销渠道提供了一种整体方法,并针对两个主要目标:(1)提出一个概念框架的建议,该框架描述了所有利益相关者,行动流程以及中介-非中介的可能性,以及(2)对中介-非中介的过程,以分析其现状和未来发展。这项调查得到了遵循描述性统计原理的定量研究的支持,其主要资产是与会奖旅游业各个领域的专业人员进行的一项国际调查,该调查为该研究提供了从地域和专业角度出发的全球方法看法。结果观察到缓慢而稳定的去中介化过程,其中为了降低成本而绕开了中介。但是,也得出结论,由于MICE市场要求的高质量服务标准,完全脱媒是不可行的。
更新日期:2020-04-20
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