Abstract Although customer engagement has become a prominent issue in the tourism industry, it has not been defined nor uniformly measured due to a variety of factors. While meeting planners are important customers to DMOs, their engagement with DMOs has rarely been studied. This study tests a model of meeting planners’ engagement in DMOs. The two-step data analysis using 305 meeting planners’ responses supported the proposed hypotheses and confirmed the moderating effect of reputation on meeting planners’ engagement. This study will help DMOs to achieve effective marketing strategies in the event destination industry.

中文翻译：

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美国的DMO和会议策划者，他们真的互相参与吗？活动行业中的客户参与

摘要尽管客户参与度已成为旅游业中的一个突出问题，但由于多种因素，尚未对其进行定义或统一衡量。会议计划者是DMO的重要客户，但很少研究他们与DMO的关系。这项研究测试了会议策划者参与DMO的模型。使用305个会议计划者的回答进行的两步数据分析支持了所提出的假设，并确认了声誉对会议计划者参与度的调节作用。这项研究将帮助DMO在活动目的地行业中实现有效的营销策略。