Abstract Endurance athletes need social and emotional support from family and friends, who act as spectators at the event in which they participate. Although spectators fulfill a supportive role, does their loyalty lie with the event, the event destination or a combination of both? The case study was the Ironman Triathlon hosted in South African cities. Questionnaires were distributed to spectators on the race days, and 748 completed questionnaires were obtained. Three factor analyses were performed on the spectators’ travel motives, perception of destination attributes and perception of sport event attributes. Linear regression analyses were performed with event loyalty as the dependent variable, whereas the remaining motives, dimensions and attributes were the independent variables. The results revealed that a combination of factors was statistically significant and that a different set of determinants were observed for the two events. The results revealed that sport event organizers and destination management organizations should make use of both the event and the host destination attributes as drawing cards and act with local tourism and travel organizations to offer spectators a reduced fee for tourism offerings at the destination.

中文翻译：

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目的地与事件的属性：持久的观众忠诚度

摘要耐力运动员需要家人和朋友的社交和情感支持，他们在参加比赛的过程中会作为观众。尽管观众扮演着支持的角色，但他们的忠诚度取决于事件，事件的目的地还是两者的结合？案例研究是在南非城市举办的Ironman铁人三项赛。在比赛当日向观众分发了问卷，并获得了748份完整的问卷。对观众的旅行动机，目的地属性的感知和体育赛事属性的感知进行了三因素分析。线性回归分析以事件忠诚度为因变量，而其余动机，维度和属性为自变量。结果表明，因素的组合具有统计学意义，并且针对这两个事件观察到一组不同的决定因素。结果表明，体育赛事组织者和目的地管理组织应同时利用赛事和举办地的属性作为抽签卡，并与当地旅游和旅行组织合作，为观众减少在目的地的旅游产品费用。