Abstract This study targeted visitors attending a national multicultural festival in South Korea. A total of 709 respondents were analyzed to determine how local visitors and migrant visitors differed in perceived importance and performance. Analysis identified five festival dimensions including “restroom, parking, & staff,” “programs & activities,” “accessibility & location,” “souvenirs,” and “foods & drinks,” confirming no relationship between the importance and performance dimensions. Importantly, two groups showed both differences and similarities in the importance–performance analysis grid, while they statistically differed in all importance and performance dimensions. These findings reveal how the migrant group differs from the local group with respect to perceptions in planning to attend the multicultural festival and subsequent evaluations of their experience.

中文翻译：

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对韩国移民的阿里郎多元文化节的评估：对移民和当地游客的比较研究

摘要本研究针对参加韩国国家多元文化节的游客。总共对709名受访者进行了分析，以确定本地访客和移民访客在感知的重要性和表现上的差异。分析确定了五个节日维度，包括“洗手间，停车场和工作人员”，“计划和活动”，“可及性和位置”，“纪念品”以及“食物和饮料”，从而确认了重要性和表现维度之间没有关系。重要的是，两组在重要性-绩效分析网格中既显示出差异，又显示出相似性，而在统计上所有重要性和绩效维度上却有所不同。