Abstract Sport events constitute attractive platforms for providing unique experiences which increase, among others, participants’ satisfaction and purchase happiness. The current research explores whether (a) how event service quality elements influence have an impact on event satisfaction; (b) how satisfaction with the event influences happiness with the consumption experience; and (c) happiness influences the participant’s perceived quality of life. Data were collected from 344 participants of an international running event in Greece, adopting survey methods. Results indicated that event evaluations, in terms of quality and satisfaction, are inter-related and affect happiness with the experiential purchase. Furthermore, for the first time evidence is provided connecting purchase happiness with quality of life. The study contributes to leisure and sport management literature by empirically demonstrating that participation in quality sport events can significantly enhance the participants’ quality of life. Implications of this study include the designing of events to have more experiential elements to contribute to consumption happiness and enhanced quality of life.

中文翻译：

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从体育赛事的质量到生活质量：满足和购买幸福的作用

摘要体育赛事构成了吸引人的平台，可提供独特的体验，从而提高参与者的满意度和购买幸福感。当前的研究探讨（a）事件服务质量要素如何影响事件满意度；（b）对活动的满意程度如何影响消费经验的幸福；（c）幸福会影响参与者的感知生活质量。采用调查方法，从希腊的一项国际跑步比赛的344名参与者中收集了数据。结果表明，事件评估在质量和满意度方面是相互关联的，并且会随着体验性购买而影响幸福感。此外，首次提供了将购买幸福与生活质量联系起来的证据。该研究通过经验证明参与高质量的体育赛事可以显着提高参与者的生活质量，从而为休闲和体育管理文献做出了贡献。这项研究的意义包括设计具有更多体验性元素的事件，以促进消费幸福感和生活质量的提高。