Abstract Extant literature on religious tourism has not extensively focused to demarcate the antecedents of tourist satisfaction and its impact on their event loyalty. This paucity of information has led the present study to develop an integrated framework that postulates the complex relationship among five latent attributes namely motivation, service quality, safety, satisfaction and event loyalty. To evaluate these attributes, survey was done in the Mela area and data was collected using structured questionnaire. A random sampling technique is followed for data collection, and 2326 samples are considered for final analysis. The hypothesized relationships were tested by considering the case study of Kumbh Mela held at Ujjain, India in 2016. Factor analysis followed by structural equation modeling (SEM) technique is used to examine these hypothesized relationships. The results obtained from SEM signifies that given the perceived motivation, service quality and safety levels are fulfilled, pilgrims in a religious gathering are more likely to feel satisfied with their visit and presumably show a positive intent to revisit or recommend others to experience Kumbh Mela. The empirical findings provide essential insights regarding enriching visitor’s experience; which can be of interest to event managers and planners of such mega religious gathering.

中文翻译：

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宗教旅游的建模属性：印度Kumbh Mela研究

摘要有关宗教旅游的现有文献并未广泛地划分旅游者满意度的前因及其对事件忠诚度的影响。信息的匮乏导致本研究开发了一个综合框架，该框架假定了五个潜在属性（即动机，服务质量，安全性，满意度和事件忠诚度）之间的复杂关系。为了评估这些属性，在Mela地区进行了调查，并使用结构化问卷调查收集了数据。遵循随机抽样技术进行数据收集，并考虑使用2326个样本进行最终分析。通过考虑2016年在印度乌j举行的Kumbh Mela的案例研究来检验假设的关系。因子分析和结构方程模型（SEM）技术用于检查这些假设的关系。从SEM获得的结果表明，只要达到了预期的动力，服务质量和安全水平，宗教聚会中的朝圣者就更可能对他们的来访感到满意，并可能显示出重新访问或推荐其他人去体验Kumbh Mela的积极意图。实证结果提供了丰富游客体验的基本见解；这些大型宗教聚会的活动管理者和策划者可能会对这感兴趣。在宗教聚会中的朝圣者更有可能对他们的来访感到满意，并可能表现出积极的意愿去重访或推荐其他人来体验Kumbh Mela。实证结果提供了丰富游客体验的基本见解；这些大型宗教聚会的活动管理者和策划者可能会对这感兴趣。在宗教聚会中的朝圣者更有可能对他们的来访感到满意，并可能表现出积极的意愿去重访或推荐其他人来体验Kumbh Mela。实证结果提供了丰富游客体验的基本见解；这些大型宗教聚会的活动管理者和策划者可能会对这感兴趣。