Abstract Although many studies have been conducted focusing on technology trends and acceptance, there is a lack of research investigating the factors that influence conference attendees’ attitudes toward a mobile event app based on the technology acceptance model (TAM) framework. The purpose of this study was to examine the determinants that influence conference attendees’ attitude toward using a conference mobile event app. The results found that perceived usefulness was the greatest predictor of the app users’ attitude toward the mobile event app, attitude is a significant predictor of overall conference satisfaction, and perceived ease of use was the only significant variable found to vary between age groups. The study’s findings have implications for stakeholders in the MICE industry and the open-ended survey responses offer insights into what conference attendees deem as valuable app functionality and how attendees’ age group may affect technology preferences.

中文翻译：

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会议移动应用程序：参与者接受以及利用技术接受模型（TAM）与总体事件满意度的关联

摘要尽管已经针对技术趋势和接受程度进行了许多研究，但仍缺乏研究来研究影响会议参与者基于技术接受模型（TAM）框架的移动事件应用程序态度的因素。本研究的目的是研究影响会议参加者使用会议移动事件应用程序的态度的决定因素。结果发现，感知的实用性是应用程序用户对移动事件应用程序态度的最大预测因素，态度是整体会议满意度的重要预测指标，感知的易用性是发现的唯一变量，其年龄组之间存在差异。