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Does virtual reality help to cut the Gordian knot between ecological validity and experimental control?
Annals of the International Communication Association Pub Date : 2020-07-02 , DOI: 10.1080/23808985.2020.1792790
Oswald D. Kothgassner 1 , Anna Felnhofer 2
Affiliation  

ABSTRACT The proliferation of Virtual Reality (VR) over the past decades has introduced a tool to research that holds the promise of providing a means to overcoming drawbacks of traditional experimental and assessment methods in social sciences. By stimulating multiple sensory channels and displaying dynamic contexts, it fosters responses comparable to real-life responses whilst maintaining experimental rigor and standardization. This paper discusses advantages of VR over traditional paradigms and debunks the underlying mechanisms which account for true-to-life reactions to virtual environments In contrast to virtual environments devoid of social cues, implementing social interactions in experiments, poses a demanding challenge. Therefore, we introduce a novel process model as an explanation for participants’ different reactions to virtual entities depending on their agency.

中文翻译:

虚拟现实是否有助于切断生态有效性和实验控制之间的难点?

摘要 在过去的几十年里,虚拟现实 (VR) 的激增引入了一种研究工具,它有望提供一种手段来克服社会科学中传统实验和评估方法的缺陷。通过刺激多个感官通道和显示动态上下文,它可以促进与现实生活反应相当的反应,同时保持实验的严谨性和标准化。本文讨论了 VR 相对于传统范式的优势,并揭穿了对虚拟环境做出真实反应的潜在机制。与缺乏社交线索的虚拟环境相比,在实验中实施社交互动是一项艰巨的挑战。所以,
更新日期:2020-07-02
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