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Using metacognitive cues to amplify message content: a new direction in strategic communication
Annals of the International Communication Association Pub Date : 2019-01-02 , DOI: 10.1080/23808985.2019.1570472
Hillary C. Shulman 1 , Olivia M. Bullock 1
Affiliation  

ABSTRACT Persuasion research investigates how decisions regarding message content affect audience response. We argue here that this approach to message design can be improved if metacognitive experiences are considered. This prescriptive review aims to introduce metacognition to communication. To this end, we review literatures in social psychology and communication and provide arguments for how the inclusion of metacognitive cues can augment message effects. We then present over 50 different strategies for how to include metacognitive cues within message design and provide examples for ways metacognition can be incorporated into existing theory. We argue that this approach presents a considerable opportunity to advance theory, extend message design, increase explanatory power, and broaden the scope of outcomes affected by the message.

中文翻译:

使用元认知线索放大信息内容:战略沟通的新方向

摘要 说服研究调查有关消息内容的决定如何影响受众反应。我们在这里认为,如果考虑元认知体验,则可以改进这种消息设计方法。这篇规范性评论旨在将元认知引入交流。为此,我们回顾了社会心理学和交流方面的文献,并就元认知线索的包含如何增强信息效果提供了论据。然后,我们提出了 50 多种不同的策略,以说明如何在消息设计中包含元认知线索,并提供将元认知纳入现有理论的示例。我们认为,这种方法为推进理论、扩展信息设计、增加解释力和扩大受信息影响的结果范围提供了相当大的机会。
更新日期:2019-01-02
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