ABSTRACT The history of communication research and theory has been dominated by epistemological, ontological, and methodological perspectives from the global North, yet there is a lot that the field can benefit from embracing nuanced discourses and knowledge from the global South with regard to manifestations of popular communication in specific socio-historical and political contexts. Cognizant from the imbalances in global knowledge production in the field of communication, this study foregrounds the unique and compelling theoretical and empirical contributions of the global South to the field of communication. The paper also discusses various genres of popular communication in Africa highlighting what makes them similar as well as different from those found in the global North.

中文翻译：

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非洲的大众传播：经验和理论阐述

摘要 传播研究和理论的历史一直由来自全球北方的认识论、本体论和方法论观点主导，但该领域可以从全球南方关于流行的表现形式的细微话语和知识中受益很多。特定社会历史和政治背景下的交流。认识到传播领域全球知识生产的不平衡，本研究突出了全球南方对传播领域独特而引人注目的理论和经验贡献。该论文还讨论了非洲流行的各种传播类型，重点介绍了它们与全球北方的流行传播类型的相似和不同之处。