当前位置: X-MOL 学术American Journalism › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Media History and Advertising Archives
American Journalism ( IF 0.4 ) Pub Date : 2020-04-02 , DOI: 10.1080/08821127.2020.1750888
Cynthia B. Meyers 1
Affiliation  

Advertising agencies have been the U.S. media industry’s closest collaborators throughout its history; however, scholars have given them little attention. Close analysis of the archival record left by such agencies will help us correct historiographical myths and arrive at new perspectives on what we think we know about media history.

中文翻译:

媒体历史和广告档案

广告公司一直是美国媒体业历史上最亲密的合作者。然而,学者们却很少关注它们。仔细分析这些机构留下的档案记录将帮助我们纠正史学神话,并就我们认为我们对媒体历史的了解得出新的观点。
更新日期:2020-04-02
down
wechat
bug