ABSTRACT The starting meta-trend at the basis of this paper is that lifestyles in the city will continue to “Blur” between work and urban leisure. To describe “Blur”, one might say that the integration of technology and increased connectedness into all aspects of life has led to the hyper-availability of content regardless of setting, breaking down the traditional wall of separation between work and home. Behaviours, activities, and categories will increasingly overlap and complement each other. Business categories themselves will cease to exist as such. They will increasingly blur into new blended propositions, beyond linear innovation. In this dynamic context, perceptions of value and the social construction of notions of luxury will continue to translate into people’s willingness to pay a premium, from mass luxury to high end, restructuring consumption dynamics for commodities, consumables and services at brand, innovation and proposition levels. The paper offers extensive analysis of these themes. Presenting an existing tool from a world-class research programme on urban futures plus two proprietary tools developed for the specific purpose of this paper, as based on reflexivity, anecdotal evidence and a rich apparatus of references.

中文翻译：

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预测城市工作和休闲数字化模糊的战略过程

摘要 本文基础的起始元趋势是城市生活方式将继续在工作和城市休闲之间“模糊”。用“Blur”来形容，人们可能会说，技术融入生活的方方面面并增加连通性，导致内容无论设置如何都非常可用，打破了工作和家庭之间的传统隔离墙。行为、活动和类别将越来越多地重叠和相互补充。业务类别本身将不复存在。它们将越来越模糊成新的混合命题，超越线性创新。在这种动态的背景下，价值观念和奢侈品概念的社会建构将继续转化为人们支付溢价的意愿，从大众奢侈品到高端，在品牌、创新和主张层面重构商品、消费品和服务的消费动态。本文对这些主题进行了广泛的分析。展示来自世界一流的城市未来研究计划的现有工具以及为本文的特定目的开发的两个专有工具，这些工具基于反思性、轶事证据和丰富的参考资料。